Desiree Gruber is a force to be reckoned with and a successful business woman and brand management specialist. She has been featured and profiled in several, widely distributed magazines, such as O: The Oprah Magazine, Variety, Harper’s Bazaar, Elle, New York Magazine, and Women’s Wear Daily. If you are a fan of fashion and media, you have surely heard a lot about her and her name will immediately come to mind if you recall her work as an executive producer on Project Runway, the fashion reality show hosted by supermodel Heidi Klum. She has also participated in bringing to life the world famous Victoria’s Secret Fashion Show, as well as the different versions and spinoff series from Project Runway.
Ms. Gruber is also the founder and CEO of Full Picture, a production house, brand management, public relations and personal branding powerhouse that fully embodies what the work of Ms. Gruber is all about: Connecting people together and adding value to ideas and products. This is why she has been so successful across several and disparate industries, from multimedia, to fashion, lifestyle, and as an investor. In fact, her latest business venture is Desiree Gruber DGNL ventures, an early stage investor in start up companies, mainly focusing on those nascent enterprises dedicated to fashion, celebrity, lifestyle and technology. Through her participation as an investor on these start up companies, Ms. Gruber is able to strategically guide them to help them achieve their full potential and fully exploit their ideas